How do you show your appreciation for your best customers? If you're book selling giant Amazon.com, you show your "love" by doing your best impression of the Godfather and apply pressure to your suppliers who are also your customers to use your services or suffer the consequences. Angela Hoy decided to speak out about the bullying on Writer's Weekly with the article … [Read more...] about Amazon’s Blatant Disrespect of Their Best Customers
Archives for March 2008
The New Face of “Advertising”
Twenty five years ago, advertising meant newspaper, radio, television, direct mail and possibly billboards. Occasionally there would be a need for a magazine buy... but as an agency, our options were "limited". Today, your advertising options have multiplied exponentially. However, while the methods of delivery may have expanded, the basics remain the same. Creating a … [Read more...] about The New Face of “Advertising”
Job Site “The Ladders” Ad Does Tongue in Cheek Well
In an earlier post Moveable Type's Nasty Swing at Wordpress I offered the following advice: Tongue Must Be Firmly Inserted in Cheek Before Delivering Playful Marketing Blows to Your Competitor. Later in the week, I noticed this ad for the job site "The Ladders" "When you let everyone play, nobody wins" [youtube]http://www.youtube.com/watch?v=31ZevWuxrNE[/youtube] I am by no … [Read more...] about Job Site “The Ladders” Ad Does Tongue in Cheek Well
Words of Niche Marketing Wisdom…Courtesy of a Know It All Bossy B*tch
Catherine Lawson writes "Do you think you know it all?" ... to which, unfortunately there are times when I must answer... why yes.... I do think I know a damned lot about marketing. Obviously, I think I know a lot about marketing... because I wrote a book on the subject. Before I wrote the darned thing however, I did a LOT of research. I did this because, in all honesty, I … [Read more...] about Words of Niche Marketing Wisdom…Courtesy of a Know It All Bossy B*tch
Viral Qualities of Video Online
Everyone ADORES the Mac Vs PC television ad series... however there are some amusing "anti-Mac" videos appearing on YouTube as well... and these come up in a search for the revered Mac vs PC television ads as well. This one is ESPECIALLY amusing. [youtube]http://www.youtube.com/watch?v=iEAGmBRC1dc[/youtube] So yes, video can be viral... but Web 2.0 means it's easy for users … [Read more...] about Viral Qualities of Video Online