Job Site “The Ladders” Ad Does Tongue in Cheek Well

In an earlier post Moveable Type’s Nasty Swing at Wordpress I offered the following advice: Tongue Must Be Firmly Inserted in Cheek Before Delivering Playful Marketing Blows to Your Competitor.

Later in the week, I noticed this ad for the job site “The Ladders” “When you let everyone play, nobody wins”

[youtube]http://www.youtube.com/watch?v=31ZevWuxrNE[/youtube]

I am by no means a career consultant nor do I follow career sites… but in my wanderings around the blogosphere I have seen posts which directly state that Monster.com is solely responsible for “ruining” online job searches. The ad above is delivering a nice, playful “jab” at Monster… but never mentions Monster by name.

The spot also does a GREAT job of creating a powerful visual for anyone considering searching online for a j-o-b.

Oh, and bravo to the smart marketing professionals at The Ladders for posting this video at You Tube so I can share the actual spot with you here, on my blog.

Comments

One Response to “Job Site “The Ladders” Ad Does Tongue in Cheek Well”

  1. Jagdu on April 9th, 2008 3:47 pm

    Something like that is all it takes to move a company from nothing to something. Without mentioning Monster by name they protect themselves while people hunting for jobs still know who they’re talking about. Thanks for sharing the vid, I hadn’t seen it.

    Jagdu’s last blog post..Marketing Jobs in Fresno

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