Job Site “The Ladders” Ad Does Tongue in Cheek Well

In an earlier post Moveable Type’s Nasty Swing at Wordpress I offered the following advice: Tongue Must Be Firmly Inserted in Cheek Before Delivering Playful Marketing Blows to Your Competitor.

Later in the week, I noticed this ad for the job site “The Ladders” “When you let everyone play, nobody wins”

[youtube]http://www.youtube.com/watch?v=31ZevWuxrNE[/youtube]

I am by no means a career consultant nor do I follow career sites… but in my wanderings around the blogosphere I have seen posts which directly state that Monster.com is solely responsible for “ruining” online job searches. The ad above is delivering a nice, playful “jab” at Monster… but never mentions Monster by name.

The spot also does a GREAT job of creating a powerful visual for anyone considering searching online for a j-o-b.

Oh, and bravo to the smart marketing professionals at The Ladders for posting this video at You Tube so I can share the actual spot with you here, on my blog.

Posted by Kathy | Filed Under Clearly Clever Creative 

Comments

One Response to “Job Site “The Ladders” Ad Does Tongue in Cheek Well”

  1. Jagdu on April 9th, 2008 3:47 pm

    Something like that is all it takes to move a company from nothing to something. Without mentioning Monster by name they protect themselves while people hunting for jobs still know who they’re talking about. Thanks for sharing the vid, I hadn’t seen it.

    Jagdu’s last blog post..Marketing Jobs in Fresno

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