STEP ONE - Research, research research This is where you find out what you do not know. The more you know, the better your marketing strategy will be. Be certain you define the following: Your customers * What is their age? * What is their income? * What is their level of education? * What is their marital statues? * Do they have a religious preference? * What is their … [Read more...] about Developing powerful marketing strategies
Archives for April 2008
Branding Myth: Branding is All about YOU!
My colleague Rosemary Davies-Janes of Miboso.com does a LOT of work in with clients on developing their authentic personal brand. Rosemary works with independent service professionals... sometimes referred to as "solo-preneurs" who need an "outside eye" to help them see what is unique about them and how that uniqueness translates into an authentic personal brand. Dan … [Read more...] about Branding Myth: Branding is All about YOU!
Finding niche markets
There are a multitude of ways of finding niche markets. Some of the most effective methods to find niche markets include using search engines, book reviews and social media. Begin by selecting your target audience. Let's say you're going to target pet owners. That's a very broad definition of a market. Let's break it down into a smaller, more manageable niche market. … [Read more...] about Finding niche markets
Taking Your Website Seriously
If you take the time to peruse the web offerings of your local merchants by simply following the URL's listed in traditional advertising, it won't take long before you're asking yourself the question, "Why don't these businesses take their web site seriously?" Ok, maybe you won't ask yourself THAT question... perhaps for those without a "marketing mindset" the question you … [Read more...] about Taking Your Website Seriously
The Real Reasons Your Customers Are Buying Your Product or Service
If you ask most business owners the reason their customers purchase the goods and services offered by their business, you'll probably get a list of FEATURES. "Well, my product does this." "My service does that." Over at Word of Mouth Marketing, Martin Russell in his post Understanding Buyers hits the nail squarely upon the head.... Customers (of any age) are buying an … [Read more...] about The Real Reasons Your Customers Are Buying Your Product or Service