If you're a small business owner, chances are you've searched for ideas for marketing your business using the internet. The internet can be the best place to find innovative marketing ideas... or it can be the worst. Most of the innovative marketing ideas you'll find on the internet are merely marketing tactics. The problem with marketing tactics is that they require a … [Read more...] about Ideas for Marketing Using the Internet
Archives for May 2008
Branding and Blogging: Getting to Know you but Not ALL About You
Branding is all about the way your business is perceived by others while blogging is all about communication. Effectively communicating what you and your business can do for your potential customers is one way a blog can act as a powerful branding vehicle. According to Rosemary Davies-Janes, a branding consultant with Miboso writes in the post The Branding Point on the … [Read more...] about Branding and Blogging: Getting to Know you but Not ALL About You
Trust Building Practices in Advertising Today
One of the most important jobs your advertising can perform is to build trust, which explains why even the WORST advertising messages still are somewhat effective. The mere ACT of buying advertising, whether it's on television, newspaper, billboards or radio automatically grants you a baseline level of trust with potential customers. There's almost a "Hey, I've heard of that … [Read more...] about Trust Building Practices in Advertising Today
Advertising That Tries to Speak to Everyone
When I began my career in advertising (over 20 years ago... gee... I must have been 12 at the time ? ) my advertising mentor was Joan Elias. Joan had launched her own advertising agency and she took a chance on a recent college grad who displayed a unique ability to be able to "see" inside a consumer's head. Joan Elias taught me that when you try to create an advertising … [Read more...] about Advertising That Tries to Speak to Everyone
Advertising Today: Niche Marketing
I love it when 20 somethings write about how "advertising today" is somehow different than advertising at any other point in history. They write like ads never failed before the turn of the millennium. They seem to think that the practice of niche marketing began shortly after Al Gore invented the internet. The internet hasn't changed how people operate. The internet is … [Read more...] about Advertising Today: Niche Marketing