• Skip to main content
  • Skip to secondary menu
  • Skip to primary sidebar
  • Skip to footer
  • Marketing Tactics vs Strategy
  • How to Advertise Your Business
  • About Niche Marketing
  • Contact Me
Beyond Niche Marketing

Beyond Niche Marketing

Get more customers. Grow your business.

  • About the Author
    • About the Book
      • Beyond the Niche
  • About Niche Marketing
    • How to Identify Your Niche Market

Doing the same thing over and over….yet expecting a different result

December 4, 2006 by Kathryn Hendershot Leave a Comment

My husband was driving me nuts!!! He had been sniffling and sneezing for the past few days and like most husbands, he’s a REAL baby when he’s not feeling well.

So one morning, as he stood in my office snuffling loudly and pouting, I asked him what medication he had taken.

“Decongestant,” was his reply.

“Did it help?” I asked.

“No.”

“How long ago did you take it?”

His reply, “I’ve been taking it since yesterday morning.”

My reply, “Then why are you still taking it?”

I’m no doctor, but my husband AND my oldest son BOTH started sniffing and snuffing on the exact same day. My son admits he has seasonal allergies, a condition my husband steadfastly denies he has.  My husband’s self diagnosis is that he gets colds that last for weeks on end.

Fitting the pieces of the puzzle togetherMy son recognizes the problem and has started taking ALLERGY medicine.  As a result, he feels better. He’s not standing in my office snuffling.  On the other hand, my husband continues to take a decongestant only cold medication and is still snuffling and sneezing (not to mention watery, red itchy eyes).
They say insanity is doing the same thing over and over while expecting a different result. As I deal with my two “man-children,” I realize that often times, when we’re looking at our own businesses, we too will make a “self diagnosis” that isn’t based in reality.

That’s the beauty of bringing in an outside eye. Whether you call them a consultant or a coach, sometimes it takes someone from the outside to see clearly what’s going on inside your business.

In the case of my husband, I could clearly see what he didn’t want to see or admit. Obviously a “real man” doesn’t suffer from allergies in his book. So, to remedy the situation, changing the “cold medication formula” in the house was in order.

It would be nice if a coach or consultant could do the same for a business owner, sneak in a dose of what’s needed without alerting the business owner that a cure is being administered.  Instead, coaches and consultants must deal in helping business owners recognize what ails their business and get to work administering the right kinds of medicine.

Filed Under: Beyond Marketing

Reader Interactions

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Primary Sidebar

More to See

Newspaper Advertising

Newspaper Advertising Basics

July 26, 2022 By Kathy

3 Marketing Tips for Small Business

June 2, 2022 By Kathy

Tags

Advertising Advertising 2.0 advertising and marketing for small business owners advertising and the web Advertising Effectiveness Affordable Small Business Marketing Strategies Beyond Marketing blog blogging and branding branding branding and entrepreneurs building trust business building business marketing strategies business owner creating a product for a niche audience customer's reasons for buying Customer Service free PR major sale marketing campaign marketing magic marketing messages marketing plan niche market Niche Marketing niche marketing for small businesses niche marketing strategy niche marketing wisdom PR small business small business advertising small business advertising solution small business marketing small business marketing consultant Small Business Marketing Strategies Small Business Marketing Success Online social marketing Social Media Marketing target audience the long term value of a customer transparency viral marketing word of mouth advertising word of mouth marketing

Footer

Low Cost, High Yield Marketing

Beyond Niche Marketing is a guide to effectively marketing your small business without breaking the bank.

Pick up your digital copy of Beyond the Niche for only $9.99 by clicking the button below.

 

Recent

  • Local Advertising to Reach Your Niche Market
  • Newspaper Advertising Basics
  • 3 Marketing Tips for Small Business
  • Niche Market Products Can Grow Your Business
  • Niche Market Ideas and How to Find Them

Search

Tags

Advertising Advertising 2.0 advertising and marketing for small business owners advertising and the web Advertising Effectiveness Affordable Small Business Marketing Strategies Beyond Marketing blog blogging and branding branding branding and entrepreneurs building trust business building business marketing strategies business owner creating a product for a niche audience customer's reasons for buying Customer Service free PR major sale marketing campaign marketing magic marketing messages marketing plan niche market Niche Marketing niche marketing for small businesses niche marketing strategy niche marketing wisdom PR small business small business advertising small business advertising solution small business marketing small business marketing consultant Small Business Marketing Strategies Small Business Marketing Success Online social marketing Social Media Marketing target audience the long term value of a customer transparency viral marketing word of mouth advertising word of mouth marketing

Copyright © 2023 · Magazine Pro on Genesis Framework · WordPress · Log in