• Skip to main content
  • Skip to secondary menu
  • Skip to primary sidebar
  • Skip to footer
  • Marketing Tactics vs Strategy
  • How to Advertise Your Business
  • About Niche Marketing
  • Contact Me
Beyond Niche Marketing

Beyond Niche Marketing

Get more customers. Grow your business.

  • About the Author
    • About the Book
      • Beyond the Niche
  • About Niche Marketing
    • How to Identify Your Niche Market

Direct Mail Mystery

May 16, 2007 by Kathryn Hendershot 2 Comments

The other day, I wrote about a direct mail piece I got from Gold’s Gym.  In the piece, Gold’s Gym skipped the envelope and sent their direct mail piece in the form of an oversized post card.  Instead of dominating the piece with an image of the ideal hardbody one might be seeking when one joined a gym, instead the dominant image was that of a cell phone.

John Jantsch in his post “Trick or Trust” offers some advice about getting your envelope opened, which is the name of the game in the direct mail arena.  John wisely advises against “trickery” such as disguising your mailing as a notice from the IRS….

Trust is the most important part of the small business marketing hurdle. Don’t prove yourself untrustworthy before you get a word out.

Great advice from a master marketer.

Filed Under: Beyond Marketing

Reader Interactions

Comments

  1. Niche Articles says

    May 17, 2007 at 1:50 am

    Ive seen alot of stuff on the internet doing marketing but How and why do people think that sending me a what looks like a bill or I owe money would get me to do anything more then get mad sure i read the letter but how many people would purchase what they are trying to trick you into doing that method is not the best and more work then results

    Reply
  2. Stephanie @sonicprint says

    August 2, 2010 at 11:23 am

    I agree that yes, it goes right in the trash, but they win just by us reading it. These pieces are designed to get our attention enough to at least read them and it seems the “fake bill” strategy seems to work.

    Reply

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Primary Sidebar

More to See

Newspaper Advertising

Newspaper Advertising Basics

July 26, 2022 By Kathy

3 Marketing Tips for Small Business

June 2, 2022 By Kathy

Tags

Advertising Advertising 2.0 advertising and marketing for small business owners advertising and the web Advertising Effectiveness Affordable Small Business Marketing Strategies Beyond Marketing blog blogging and branding branding branding and entrepreneurs building trust business building business marketing strategies business owner creating a product for a niche audience customer's reasons for buying Customer Service free PR major sale marketing campaign marketing magic marketing messages marketing plan niche market Niche Marketing niche marketing for small businesses niche marketing strategy niche marketing wisdom PR small business small business advertising small business advertising solution small business marketing small business marketing consultant Small Business Marketing Strategies Small Business Marketing Success Online social marketing Social Media Marketing target audience the long term value of a customer transparency viral marketing word of mouth advertising word of mouth marketing

Footer

Low Cost, High Yield Marketing

Beyond Niche Marketing is a guide to effectively marketing your small business without breaking the bank.

Pick up your digital copy of Beyond the Niche for only $9.99 by clicking the button below.

 

Recent

  • Local Advertising to Reach Your Niche Market
  • Newspaper Advertising Basics
  • 3 Marketing Tips for Small Business
  • Niche Market Products Can Grow Your Business
  • Niche Market Ideas and How to Find Them

Search

Tags

Advertising Advertising 2.0 advertising and marketing for small business owners advertising and the web Advertising Effectiveness Affordable Small Business Marketing Strategies Beyond Marketing blog blogging and branding branding branding and entrepreneurs building trust business building business marketing strategies business owner creating a product for a niche audience customer's reasons for buying Customer Service free PR major sale marketing campaign marketing magic marketing messages marketing plan niche market Niche Marketing niche marketing for small businesses niche marketing strategy niche marketing wisdom PR small business small business advertising small business advertising solution small business marketing small business marketing consultant Small Business Marketing Strategies Small Business Marketing Success Online social marketing Social Media Marketing target audience the long term value of a customer transparency viral marketing word of mouth advertising word of mouth marketing

Copyright © 2025 · Magazine Pro on Genesis Framework · WordPress · Log in