The Accenture ads with Tiger Woods have Scot Herrick over at the Cube Rules blog thinking about his business. Scot writes:
Here’s the [Accenture ad] I’m reading now: a full page ad in Business Week showing Tiger with a driver and Accenture putting a line across his body that shows this:
|——————————|—————-| flexible 70% unbending 30%
Accenture’s ads have gotten them a mention in a blog…. and then another mention in this blog. And so the story goes. You don’t have to have the advertising budget of Accenture to accomplish this type of "viral" marketing…. just a blog with your posts is all you need to get started.