When we're talking about small business marketing strategies - a great starting point is to get clear on the terminology. The terms "marketing" and "advertising" are often used interchangeably. The problem is - they dont' mean the same thing. One of the first "topics" I cover in my book Beyond the Niche: Essential Tools You Need to Create Marketing Messages that Deliver … [Read more...] about Small Business Marketing Strategies: Marketing vs Advertising
Beyond Marketing
Small Business Marketing with Blogs
I am amazed at the number of business owners think there’s some kind of “magic” at work when it comes to marketing your small business with a blog.It's true, small business marketing is a lot EASIER when you have a self hosted blog as the foundation for your website - but when it comes to creating small business marketing magic - well, you're going to be the one responsible for … [Read more...] about Small Business Marketing with Blogs
Marketing Your Small Business – Sweating the small stuff
One thing that is common amongst small business owners is to "sweat the small stuff" when it comes to creating marketing messages and advertising for your small business. Unfortunately, it's all too common for a business owner to try to "micro- manage" their marketing messages. Long ago in the early days of my business, I had a client who was so obsessed with the micro … [Read more...] about Marketing Your Small Business – Sweating the small stuff
How to Create Word of Mouth Marketing
There's a marketing axiom which goes along the lines of "potential customers must be exposed to your message between 7 and 28 times before they will act upon your marketing message". Those marketing exposures are sometimes referred to as "marketing touches" and when your customers are making those marketing touches for you - that is called Word of Mouth Marketing. Creating … [Read more...] about How to Create Word of Mouth Marketing
The Four P’s of Marketing
The Four P's of Marketing identify the four distinct areas which influence the consumer's decision to purchase goods or services. It's important to note that these 4 areas are those that can be controlled by the company. These 4 elements are: product, price, place and promotion. After a shopping trip, I marveled at the power of the "Four P's of Marketing". I realized I … [Read more...] about The Four P’s of Marketing