OnStartups is a blog launched by Dharmesh Shah. Today he's sharing a video of a speech he delivered at the Business of Software conference held in Boston. The video is WELL worth the time to watch it! Everything I Know About Startups If you're in a "video watching challenged state" (i.e. at work, slow connection, etc.) Here's a top line overview of the … [Read more...] about Small Business Marketing Strategies: Blogging
Beyond Marketing
Small Business Web Site Marketing Strategies
If you've got a small business, you probably created a web site as part of your marketing strategy. After all, a web site is a GREAT way to market your small business -right? So you bought a domain name, signed up for a cheap "DIY" website solution and VIOLA! You're the proud owner of a small business web site. Unfortunately, if your small business web site is like … [Read more...] about Small Business Web Site Marketing Strategies
Advertising Your Website on TV
Advertising your website on TV is not only incredibly effective, it can also be surprisingly affordable as well! I'm positively STUNNED at the number of website owners and otherwise brilliant small business owners who think the only way to drive people to your website is via search. Cable advertising (which is advertising on your local cable stations instead of individual … [Read more...] about Advertising Your Website on TV
Guide to Internet Advertising and Marketing
.Internet advertising and marketing is by far the most popular way to reach out to customers and potential customers. What is Internet Advertising and Marketing? Internet advertising is the act of promoting products or services over the internet. It can be done through email marketing, search engine optimization, social media advertising and many other ways. Internet … [Read more...] about Guide to Internet Advertising and Marketing
Measuring Advertising Effectiveness
When it comes to advertising and marketing your business, it's natural to want to measure your advertising effectiveness. I know that every dollar that you spend advertising and marketing your business is a dollar that doesn't go into your profits column. With that in mind, business owners are always VERY interested in measuring their advertising effectiveness because … [Read more...] about Measuring Advertising Effectiveness