Not so long ago, THE DEFINITIVE go to magic marketing word was "free". Whether it was a free sample, a free trial or a free issue, free was a great word to use to capture attention. Those were the days when marketing messages were only being created by "professionals". Then came the internet, where anyone with a connection to the internet could become a "marketing … [Read more...] about The New Magic Marketing Words: “Green”, “Secret”, “Cure” and “Fat”
Beyond Marketing
Does Your Niche Market Include Baby Boomers?
If your niche market includes targeting baby boomers, you might be surprised to find a lot of your target audience spending their time on the web. This is in STARK contrast to the current landscape of most of the web. Most of the web is created with young eyes in mind. Take for example the prevalence of teen tiny type used in many website designs Choosing the right typeface … [Read more...] about Does Your Niche Market Include Baby Boomers?
Blog Marketing: How to Get Free PR for Your Blog Courtesy of Don Imus
Want to garner free publicity for your products or services? The follow Don Imus' lead and make racist comments for all to hear and/or read. This morning, CBS Radio is getting plenty of free publicity for their latest "shock jock", Don Imus. ESPN is all over the story... blogs are buzzing: The Hollywood blog leads the parade with what has to be a tongue in cheek title "Is … [Read more...] about Blog Marketing: How to Get Free PR for Your Blog Courtesy of Don Imus
Your B2B Niche Marketing Strategy
Niche marketing is not just for B2C websites but also apply to B2B websites as well. Creating an effective B2B Niche Marketing Strategy is essential to business to business marketing success. Of of my recently discovered but quickly becoming favorite blogs is the one maintained by Joost de Valk. In a guest post B2B SEO: Marketing strategy for specific niches by his … [Read more...] about Your B2B Niche Marketing Strategy
Providing Customer Solutions = Profit
One of the biggest issues I get "push back" on from clients is encouraging them to focus on the problems their customers are facing when creating their marketing messages. When you can provide customer solutions to problems, profits will follow almost automatically. This is why I hammer pretty hard on "focus on your customers as individuals so you can provide solutions" in my … [Read more...] about Providing Customer Solutions = Profit