• Skip to main content
  • Skip to secondary menu
  • Skip to primary sidebar
  • Skip to footer
  • Marketing Tactics vs Strategy
  • How to Advertise Your Business
  • About Niche Marketing
  • Contact Me
Beyond Niche Marketing

Beyond Niche Marketing

Get more customers. Grow your business.

  • About the Author
    • About the Book
      • Beyond the Niche
  • About Niche Marketing
    • How to Identify Your Niche Market

Does Your Niche Market Include Baby Boomers?

June 27, 2008 by Kathryn Hendershot 4 Comments

If your niche market includes targeting baby boomers, you might be surprised to find a lot of your target audience spending their time on the web.

baby boomer marketingThis is in STARK contrast to the current landscape of most of the web. Most of the web is created with young eyes in mind. Take for example the prevalence of teen tiny type used in many website designs Choosing the right typeface is truly an art… read David Airey’s Typography Tips but many graphic artists are in love with a 9 pt arial for content instead of the much easier to read 12 pt size.

Kay Frenzer over at SEOdiva offers a unique perspective on who is actually surfing the web. In her post Gaping Hole in Online Marketing to Baby Boomers, she chronicles many fascinating statistics of baby boomers on the web and how many of them feel ignored by the web.

One thing I’ve noticed with my older clients is they always want to add a page to their blog about “how to use a blog”. Yet, I have SEVERAL clients who are 60+ who are launching their second (or third) careers and are using a blog to help promote their new business.

So if your niche market includes Baby Boomers (people age 45+) then take a look at your site through THEIR eyes. Will they see themselves in the images featured on your site? Can they READ your site? Are you trying to reach them online?

According to Kay’s research, if your niche market included Baby Boomers, you’ll find a lot of them feeling ignored and unloved online!

Filed Under: Beyond Marketing Tagged With: baby boomers, baby boomers and advertising, niche market, Niche Marketing

Reader Interactions

Comments

  1. Kay Frenzer says

    July 8, 2008 at 1:06 pm

    Kathy, thanks for mentioning my blog post in your article! I like your blog and am adding it to my feed reader.

    Kay Frenzers last blog post..Stop Hackers: Protect Your WordPress Blog

    Reply
  2. Kathy says

    July 8, 2008 at 2:45 pm

    Thanks Kay! You’ve been in mine for a while now!

    Reply
  3. Warner Carter says

    September 20, 2008 at 8:22 pm

    I notice on marketing related niche social networks at ning.com that many of the members are baby boomers.

    Reply
  4. John says

    June 27, 2011 at 2:01 pm

    I’ve read many-an-article about a lot of different content, but this is top of the line! You laid it out very well. Than you for the good read.. : )

    Reply

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Primary Sidebar

More to See

Newspaper Advertising

Newspaper Advertising Basics

July 26, 2022 By Kathy

3 Marketing Tips for Small Business

June 2, 2022 By Kathy

Tags

Advertising Advertising 2.0 advertising and marketing for small business owners advertising and the web Advertising Effectiveness Affordable Small Business Marketing Strategies Beyond Marketing blog blogging and branding branding branding and entrepreneurs building trust business building business marketing strategies business owner creating a product for a niche audience customer's reasons for buying Customer Service free PR major sale marketing campaign marketing magic marketing messages marketing plan niche market Niche Marketing niche marketing for small businesses niche marketing strategy niche marketing wisdom PR small business small business advertising small business advertising solution small business marketing small business marketing consultant Small Business Marketing Strategies Small Business Marketing Success Online social marketing Social Media Marketing target audience the long term value of a customer transparency viral marketing word of mouth advertising word of mouth marketing

Footer

Low Cost, High Yield Marketing

Beyond Niche Marketing is a guide to effectively marketing your small business without breaking the bank.

Pick up your digital copy of Beyond the Niche for only $9.99 by clicking the button below.

 

Recent

  • Local Advertising to Reach Your Niche Market
  • Newspaper Advertising Basics
  • 3 Marketing Tips for Small Business
  • Niche Market Products Can Grow Your Business
  • Niche Market Ideas and How to Find Them

Search

Tags

Advertising Advertising 2.0 advertising and marketing for small business owners advertising and the web Advertising Effectiveness Affordable Small Business Marketing Strategies Beyond Marketing blog blogging and branding branding branding and entrepreneurs building trust business building business marketing strategies business owner creating a product for a niche audience customer's reasons for buying Customer Service free PR major sale marketing campaign marketing magic marketing messages marketing plan niche market Niche Marketing niche marketing for small businesses niche marketing strategy niche marketing wisdom PR small business small business advertising small business advertising solution small business marketing small business marketing consultant Small Business Marketing Strategies Small Business Marketing Success Online social marketing Social Media Marketing target audience the long term value of a customer transparency viral marketing word of mouth advertising word of mouth marketing

Copyright © 2025 · Magazine Pro on Genesis Framework · WordPress · Log in