Funny Marketing Blunders File: They say there's no such thing as bad publicity, but is being featured as a "funny email to send to friends" really the best way to build your company's image? You have to wonder if the message on this flower shop's sign helped to sell more product. Even though this marketing blunder is more than 2 years old, I got the following funny email … [Read more...] about Funny Marketing Blunders: Flower of the Month
Beyond Marketing
Results of Poor Customer Service
Building a business is hard work. You invest blood, sweat and tears (not to mention truckloads of cash and every waking moment of your life) to get your business started. If you're like most entrepreneurs, you may be nurturing a dream of your business getting big, becoming successful and then you sell it and retire to somewhere warm. But for now.. you put your head down and … [Read more...] about Results of Poor Customer Service
Affordable Small Business Advertising
Over the past two decades, I have spent my career helping small business owners to create affordable small business advertising. The problem most small business owners have is that the only place for them to turn for help in creating such advertising are the media reps which sell local advertising. Every once in a while you'll find a real pro selling advertising at the local … [Read more...] about Affordable Small Business Advertising
Small Business Advertising Solution
If you're looking for a small business advertising solution, then begin by identifying the target audience for your marketing message. Advertising is simply a way to talk to a LOT of people at once about the products and services you offer. Advertising is where you turn to when you can't go out and meet your customers individually to explain personally WHY they should be … [Read more...] about Small Business Advertising Solution
Segmentation and Target Market Plan
Niche Marketing involves breaking down a market into segments (segmentation) and then creating a target market plan. Market segmentation is simply the process of narrowing down who you want to target with your marketing message. Market segmentation and then creating a target market plan is essential to marketing success both off line and online. The beauty of market … [Read more...] about Segmentation and Target Market Plan