Blogging experts agree.... blogging isn't for every business. However, they are a great promotion tool for some businesses. Blogging is an especially attractive marketing tool if your business is one that provides SERVICES to other business owners. In my book, I reference Neil Rackham's work on defining the two different types of sales. If you're in … [Read more...] about Niche marketing and blogging… to blog or not to blog
Beyond Marketing
1 of the 14 things I learned in college that I actually use in real life…
Way back in the 80's, I packed up my bags and headed off to college. At the time, I was very impressed with myself, my professors and the whole "higher education" environment. I was a "scholar"... learning from enlightened mentors the secrets I would need to achieve business success. Two decades (+ a few year) and a few kids/pounds/gray hairs … [Read more...] about 1 of the 14 things I learned in college that I actually use in real life…
Online Marketing and Advertising
Online marketing and advertising can seem daunting to small business owners. To make things worse, it has been changing rapidly in recent years. The introduction of new technologies will continue to force online marketing and advertising to evolve and change. However, even while technology is changing, human nature remains the same. Want to learn more about how to market to … [Read more...] about Online Marketing and Advertising
The most Common Marketing Myth… (and how to avoid it)
There's a myth out there that is growing like a cancer. Even more viral than the "Bill Gates wants to send you money, just send this email to 30 people" chain email..... however, unlike other "harmless" urban myths, this one can KILL your business if left unchecked. The most common (and deadly) marketing myth is this:the belief that BRANDING is … [Read more...] about The most Common Marketing Myth… (and how to avoid it)
Launching a new venture? Read this before you choose a name!
A rose by another name might still smell as sweet, but whether it's the name of your business the name of your book or the name of your blog, choosing the right name is a KEY ingredient for success. Guy Kawasaki (author of Art of the Start) calls it "The Name Game." Martin Jelsema in his The Branding Blog has a GREAT post on Naming Tips about some great … [Read more...] about Launching a new venture? Read this before you choose a name!