Anyone who thinks advertising is going to "fix" their business, LISTEN UP! It just doesn't work that way. Your advertising doesn't exist in a vacuum. It can bring new customers to your business and it can remind old customers that you're still there... but if your business model is "broken" then advertising is not going to fix it. For … [Read more...] about Let’s blame the advertising….
Beyond Marketing
Keywords and copy…. essential elements of niche marketing
In his post, "Advanced Keyword Research — The power of understanding your visitors”, Hamlet Batista takes the reader step by step through the process of researching keywords for your target audience. It's a great article with some great tools. Be sure to check out (and bookmark) the full article. In his post, the first step is, of … [Read more...] about Keywords and copy…. essential elements of niche marketing
Advertising as an Invitation to your business
While the two terms are often used interchangeably , here is a difference between marketing and advertising. Marketing is the bigger picture. It is the whole set of the activities involved in transferring goods or services from you to the consumer. Advertising, on the other hand, is just one facet of marketing. It is the act of paying someone to deliver your message to the … [Read more...] about Advertising as an Invitation to your business
Slick design + sucky content = failure no matter what the medium
David Armano over at the Logic+ Emotion blog answers the question "Why Execs Are Stumbling in a New Media World" very well. He uses the recent admission of guilt by executives at Martha Stewart Living Omnimedia as a perfect example of a large and very successful corporation losing sight of their customers' wants and needs. Globe and Mail reports, that … [Read more...] about Slick design + sucky content = failure no matter what the medium
Why the best marketing tactics may fail to produce results.
Lately, in my work with individual clients, the issue of marketing TACTICS keeps coming up. One client in particular is fond of taking free teleclasses with various marketing experts. She listens, she takes notes and then she sets out to implement these marketing tactics in promoting her business. The problem is, most of the marketing tactics she's using are to … [Read more...] about Why the best marketing tactics may fail to produce results.