Beyond Marketing

Imagine looking out your window and seeing the following scene: If you look closely, you'll see that this wasn't an impromptu gathering. The home owner actually encouraged this gathering by leaving piles of kibble on the ground to draw the hungry deer to his driveway. See, when the ground is covered with snow, finding food is hard for the deer. They're hungry and the piles … [Read more...] about Imagine waking up to this scene

My husband was driving me nuts!!! He had been sniffling and sneezing for the past few days and like most husbands, he's a REAL baby when he's not feeling well. So one morning, as he stood in my office snuffling loudly and pouting, I asked him what medication he had taken. "Decongestant," was his reply. "Did it help?" I asked. "No." "How long ago did you take it?" His … [Read more...] about Doing the same thing over and over….yet expecting a different result

While shoppers across the United States were crowding malls and stores seeking discounted booty for the holidays, my two teen aged children were on their own quest: the search for Black Hawk Down Team Saber. Earlier, I wrote about Game Stop and their stumbles in the customer service arena. One of my son's friends had signed up on a waiting list for the Sony PS3 and was … [Read more...] about The search for Black Hawk Down Team Saber

I got an email from a client last week. Three months ago, we launched a web site for her brand new business. Her web site wasn't meeting her expectations. She needed to make changes and she needed to make them NOW! Her immediate reaction was to change the copy on the opening page. BOY did she want to change the copy on her opening page. She'd discussed it with her success … [Read more...] about Managing expectations

Tomorrow is the day in the United States where we take a moment to reflect upon the blessings bestowed upon us.  We gather together with family and friends and celebrate God's many blessings.   Then we follow that day of feasting and football with a spending free-for-all known as Black Friday. We'll be celebrating Thanksgiving in the traditional way at my house.  My … [Read more...] about A Day of Thanks