When Sam Walton was alive, he was notorious for "showing up" unexpectedly in his stores to talk with his customers. He'd wander the aisles and talk to associates... in the later days these unsuspecting associates weren't even aware that they were talking to their boss... and the founder of the largest retail company in the world. Sam Walton enjoyed knowing his associates and … [Read more...] about Getting To Know Your Customers…
Niche Marketing
Finding niche markets
There are a multitude of ways of finding niche markets. Some of the most effective methods to find niche markets include using search engines, book reviews and social media. Begin by selecting your target audience. Let's say you're going to target pet owners. That's a very broad definition of a market. Let's break it down into a smaller, more manageable niche market. … [Read more...] about Finding niche markets
Finding Your Niche Market
One of the biggest challenges a new business owner faces is finding his/her niche market. Identifying and targeting a niche market is the foundation of all marketing activities. Ideally, a business foundation is built upon meeting the unmet needs of a target market. Micheal Gray was inspired recently by an announcement made by an airline stewardess. In his post, Untapped … [Read more...] about Finding Your Niche Market
Finding your natural niche market
Many, many businesses start out trying to be everything to everyone. When asked who their target customer is, the reply is invariably: everyone! "But you don't understand! EVERYONE can benefit from my products and services!" Oh, I do understand. Over at the Women Owned Business blog, she (I assume it's a she.... the blog owner … [Read more...] about Finding your natural niche market
Target your Niche: Essential first step in creating a marketing strategy
The first step in creating a marketing strategy is to identify your niche or target market. This will provide the foundation you need to develop your marketing strategy. When you zero in on your target customer, you'll find it MUCH easier to create marketing messages that "connect" with your customers. Many businesses find identifying a niche market … [Read more...] about Target your Niche: Essential first step in creating a marketing strategy