• Skip to main content
  • Skip to secondary menu
  • Skip to primary sidebar
  • Skip to footer
  • Marketing Tactics vs Strategy
  • How to Advertise Your Business
  • About Niche Marketing
  • Contact Me
Beyond Niche Marketing

Beyond Niche Marketing

Get more customers. Grow your business.

  • About the Author
    • About the Book
      • Beyond the Niche
  • About Niche Marketing
    • How to Identify Your Niche Market

Target your Niche: Essential first step in creating a marketing strategy

January 21, 2008 by Kathryn Hendershot 4 Comments

The first step in creating a marketing strategy is to identify your niche or target market.

keytoworld.jpgThis will provide the foundation you need to develop your marketing strategy. When you zero in on your target customer, you’ll find it MUCH easier to create marketing messages that "connect" with your customers. 

Many businesses find identifying a niche market difficult.  The owner will look at his client or customer list and say, "THEY HAVE NOTHING IN COMMON!  They’re young… they’re old and they’re everything in between!  I have women, I have men and I have children as customers!  I have married people, single people and divorced people as customers!  How can I find some demographic that all of my customers have in common?"

If this is your battle cry, you are not alone!

First, let’s "reframe" how you think of targeting your customers.  For example, one client of mine came to me a year ago with just such a lament.  Media rep after media rep had hammered the point that targeting his niche market meant identifying the age, gender and income of his ideal client. However, when we began to look BEYOND the surface, we found one interesting thing ALL of his clients had in common:  They were all relatively affluent and they were all interested in healthy living.   In the end, his clients were interested in health foods, natural and whole foods AND exercise. 

Suddenly, everything came into focus.   His television commercial is now running on Food Network and we’re creating POS pieces to place in local gyms and health food stores.   All because we looked BEYOND the simple demographics and dug deeper.  In the "marketing biz" it’s known as "behavioral targeting"…. when a group of demographically diverse people are targeted based on behavior instead of age/income/gender. 

Many business owners find identifying a niche market difficult and  that is why I wrote Beyond the Niche: Essential Tools You Need to Create Marketing Messages that Deliver Results.  In the book, I help to simplify the process of defining your target or niche market.

 

Filed Under: Niche Marketing

Reader Interactions

Trackbacks

  1. 4 Step Easy Success Formula for Advertising your Business on Facebook says:
    August 25, 2011 at 10:40 am

    […] again, you have to define your target your niche audience before you can begin using Facebook to market your business.  If you don’t have a tightly […]

    Reply
  2. Niche Marketing Strategy for Small Businesses says:
    August 25, 2011 at 10:41 am

    […] focus their marketing efforts at a well defined target audience – a.k.a. implementing a niche marketing strategy – is by far the hardest part of the […]

    Reply
  3. How to Market on Facebook says:
    August 29, 2011 at 11:07 am

    […] – it’s time to revisited your niche marketing strategy to create that compelling offer which causes members of your tightly defined niche market to hit the […]

    Reply
  4. Why you need a niche marketing strategy for your business says:
    September 9, 2011 at 11:23 am

    […] in order to effectively advertise your business on the internet, you absolutely MUST have a niche marketing strategy in place if you plan to effectively use the internet to advertise your […]

    Reply

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Primary Sidebar

More to See

Newspaper Advertising

Newspaper Advertising Basics

July 26, 2022 By Kathy

3 Marketing Tips for Small Business

June 2, 2022 By Kathy

Tags

Advertising Advertising 2.0 advertising and marketing for small business owners advertising and the web Advertising Effectiveness Affordable Small Business Marketing Strategies Beyond Marketing blog blogging and branding branding branding and entrepreneurs building trust business building business marketing strategies business owner creating a product for a niche audience customer's reasons for buying Customer Service free PR major sale marketing campaign marketing magic marketing messages marketing plan niche market Niche Marketing niche marketing for small businesses niche marketing strategy niche marketing wisdom PR small business small business advertising small business advertising solution small business marketing small business marketing consultant Small Business Marketing Strategies Small Business Marketing Success Online social marketing Social Media Marketing target audience the long term value of a customer transparency viral marketing word of mouth advertising word of mouth marketing

Footer

Low Cost, High Yield Marketing

Beyond Niche Marketing is a guide to effectively marketing your small business without breaking the bank.

Pick up your digital copy of Beyond the Niche for only $9.99 by clicking the button below.

 

Recent

  • Local Advertising to Reach Your Niche Market
  • Newspaper Advertising Basics
  • 3 Marketing Tips for Small Business
  • Niche Market Products Can Grow Your Business
  • Niche Market Ideas and How to Find Them

Search

Tags

Advertising Advertising 2.0 advertising and marketing for small business owners advertising and the web Advertising Effectiveness Affordable Small Business Marketing Strategies Beyond Marketing blog blogging and branding branding branding and entrepreneurs building trust business building business marketing strategies business owner creating a product for a niche audience customer's reasons for buying Customer Service free PR major sale marketing campaign marketing magic marketing messages marketing plan niche market Niche Marketing niche marketing for small businesses niche marketing strategy niche marketing wisdom PR small business small business advertising small business advertising solution small business marketing small business marketing consultant Small Business Marketing Strategies Small Business Marketing Success Online social marketing Social Media Marketing target audience the long term value of a customer transparency viral marketing word of mouth advertising word of mouth marketing

Copyright © 2023 · Magazine Pro on Genesis Framework · WordPress · Log in