The brand development process is just that - a process. So many small business owners want it to be a task to be completed. Something to check off your list of things to do. It's easy to understand where someone might get that idea. After all, the term branding was first used to describe burning a mark into the flesh of cattle. I'm sure the cowboys who perform this job are … [Read more...] about Brand Development Process
niche market
Niche Marketing: Narrowing Your Focus
Niche marketing means narrowing your focus. When you narrow the focus of your marketing messages, you increase the likelihood of creating effective advertising. It's important to keep in mind that advertising never forced anyone to buy anything. If you cannot create a marketing message that addresses the specific needs of your target customers,it will not make it through … [Read more...] about Niche Marketing: Narrowing Your Focus
Familiarity Breeds Business not Contempt
It’s a commonly accepted maxim in marketing that potential customers must be exposed to your message at least eight times before they will act. In other words, people need to become “familiar” with your business before they begin doing business with you. One of the reasons why it's so important to adopt a niche marketing strategy is that all of us are bombarded by thousands of … [Read more...] about Familiarity Breeds Business not Contempt
Niche Marketing and Advertising Effectiveness
There are a lot of reasons why you would want to tightly target your advertising message to a specific niche market - one of the best is that doing so will increase your advertising effectiveness. Many small business owners are reluctant to narrow the focus of their marketing efforts. Seeking better results by narrowing their focus seems counterintuitive to them. They want to … [Read more...] about Niche Marketing and Advertising Effectiveness
Does Your Niche Market Include Baby Boomers?
If your niche market includes targeting baby boomers, you might be surprised to find a lot of your target audience spending their time on the web. This is in STARK contrast to the current landscape of most of the web. Most of the web is created with young eyes in mind. Take for example the prevalence of teen tiny type used in many website designs Choosing the right typeface … [Read more...] about Does Your Niche Market Include Baby Boomers?