Creating a niche marketing strategy is AMAZINGLY simple - in theory. To create a niche marketing strategy you simply decide what "niche" or segment of the market you want to target with your marketing message. In other words, instead of targeting EVERYONE with your marketing message - you create marketing messages which speak to SOMEONE in particular. I find this marketing … [Read more...] about Niche Marketing Strategy for Small Business Owners
Niche Marketing
Exposing Deceptive Marketing Tactics with Social Media
As the web matures and users become more web savvy, it's becoming more dangerous than ever to engage in deceptive marketing practices. In the post Blogs and the Art of Deception I wrote about a website which was designed to look like a blog. Instead of "testimonials" the faux blog contained hard coded "comments" to act as user testimonials, compete with avatars - pulled … [Read more...] about Exposing Deceptive Marketing Tactics with Social Media
Marketing Tricks and Tips
The best marketing tips and tricks vary from industry to industry. Marketing is a complex process that requires a lot of time and effort. However, the best marketing tips and tricks all have on thing in common: they require an in depth understanding of the Goals, Desires and Problems facing your niche market. Creating a successful marketing marketing strategies begins … [Read more...] about Marketing Tricks and Tips
Your Website Marketing Strategy
Planning your website marketing strategy is like mapping out a road trip. You identify in advance where you want to be so you can easily see which roads will take you to there. Your marketing strategy is a road map. You use it to get from where you are - to where you want to be. Tactics are the actions that designed to achieve the goals you set in your marketing … [Read more...] about Your Website Marketing Strategy
Niche Marketing: Narrowing Your Focus
Niche marketing means narrowing your focus. When you narrow the focus of your marketing messages, you increase the likelihood of creating effective advertising. It's important to keep in mind that advertising never forced anyone to buy anything. If you cannot create a marketing message that addresses the specific needs of your target customers,it will not make it through … [Read more...] about Niche Marketing: Narrowing Your Focus