Niche marketing strategy means defining a target audience for your marketing message. Quite simply, a niche marketing strategy is choosing the target audience for your marketing materials. Using a niche marketing strategy allows you to save money on advertising while increasing your marketing ROI. Did you know that every social media marketing campaign BEGINS by developing … [Read more...] about Why you need a niche marketing strategy for your business
Niche Marketing
Niche Marketing Strategy for Small Businesses
Implementing a niche marketing strategy for your small businesses is the key to marketing success. Niche marketing can help create compelling messages that sell products or services better than ever before. A niche marketing strategy for your small business will super charge the success of any campaign you unleash. Targeting a specific audience reduces competition and makes … [Read more...] about Niche Marketing Strategy for Small Businesses
Niche Marketing Improves Lead Generation
Lead generation is an integral part of building any business - big or small. Lead generation is a business term for the various methods of gathering contact information from prospective customers. In other words, if you're a business owner - lead generation is all about finding new customers who are willing and able to buy your products and services. A decade ago - the most … [Read more...] about Niche Marketing Improves Lead Generation
The Kiss of Death for Your Small Business Marketing
The kiss of death... it's meaning is an action or relationship that is ultimately ruinous. While the "kiss of death" may set in motion a series of events that lead to ruin, in itself - the kiss of death is a singular moment - like when Judas kissed Jesus when he betrayed Him to the Roman soldiers. When it comes to your small business - there is a similar singularity which … [Read more...] about The Kiss of Death for Your Small Business Marketing
Great Moments in Niche Marketing
The other day, I was over at the ARS Technica blog - reading about the latest iPhone news when a banner ad in the blog's header caught my attention. So much for "banner ad blindness" or the old "online banner ads don't work" because this one did. The banner ad that caught my eye and earned my click was for the new Schlage Link products - lock products for your home which you … [Read more...] about Great Moments in Niche Marketing