It’s a commonly accepted maxim in marketing that potential customers must be exposed to your message at least eight times before they will act. In other words, people need to become “familiar” with your business before they begin doing business with you. One of the reasons why it's so important to adopt a niche marketing strategy is that all of us are bombarded by thousands of … [Read more...] about Familiarity Breeds Business not Contempt
Niche Marketing
Niche Marketing and Advertising Effectiveness
There are a lot of reasons why you would want to tightly target your advertising message to a specific niche market - one of the best is that doing so will increase your advertising effectiveness. Many small business owners are reluctant to narrow the focus of their marketing efforts. Seeking better results by narrowing their focus seems counterintuitive to them. They want to … [Read more...] about Niche Marketing and Advertising Effectiveness
Tightly Targeting Your Audience
Tightly targeting your audience with your marketing is not only more cost effective but you'll see increased results as well. When you tightly target your audience, you'll be able to create content that speaks to them. As a result, they will be more likely to remember your marketing and ultimately buy from you. Samuel Goldwyn said, "The harder I work, the luckier I get." … [Read more...] about Tightly Targeting Your Audience
Does Your Niche Market Include Baby Boomers?
If your niche market includes targeting baby boomers, you might be surprised to find a lot of your target audience spending their time on the web. This is in STARK contrast to the current landscape of most of the web. Most of the web is created with young eyes in mind. Take for example the prevalence of teen tiny type used in many website designs Choosing the right typeface … [Read more...] about Does Your Niche Market Include Baby Boomers?
Segmentation and Target Market Plan
Niche Marketing involves breaking down a market into segments (segmentation) and then creating a target market plan. Market segmentation is simply the process of narrowing down who you want to target with your marketing message. Market segmentation and then creating a target market plan is essential to marketing success both off line and online. The beauty of market … [Read more...] about Segmentation and Target Market Plan