Niche Market Products can help grow your business. The benefits of selling products and services in niche markets are numerous and include increased product launch success, better ROI on marketing expenditures and better content marketing engagement. What is a Niche Market Product? A niche market product is a product that targets a very specific group of people. Niche … [Read more...] about Niche Market Products Can Grow Your Business
Small Business Marketing Strategies
Niche Market Ideas and How to Find Them
Choosing a niche market is one of the most important decisions you will make when starting your business. It will ultimately determine the success or failure of your business. Here's some tips on how to find niche market ideas for your business. Introduction: What is a Niche Market? A niche market is a small market that has a particular customer base. A niche market is … [Read more...] about Niche Market Ideas and How to Find Them
Small Business Marketing is More than Advertising
Small business marketing is more than advertising. It's more than brochures, banners and business cards. Marketing is the way you "package and present" your business to the world. The foundation of your marketing is often boiled down to the 4 P's: product price place and promotion. Product is the first pillar of your marketing foundation. What products … [Read more...] about Small Business Marketing is More than Advertising
Testing your marketing message
The key to small business marketing success is testing your message. If you're not doing it, then how can you know if your efforts are working? Small Business Advertising Success Secret: TEST - TEST - TEST! Testing your marketing message is critically important for small business marketing success. If you're not testing your marketing message, you can't make it better. If … [Read more...] about Testing your marketing message
Advertising builds trust
I've seen first hand how advertising builds trust. This is especially true for local businesses who advertise in local media. Small Business Advertising Success Secret: Be Trustworthy Advertising in local media helps to build trust in the eyes of consumers.. I'm not sure why this is. Maybe it's issue of trust being transferred from the local media to the local business. … [Read more...] about Advertising builds trust