Sales Genie has stuck their neck out and taken a big leap of faith by advertising during Super Bowl XLI. They've signed up to pay over $8000 per second to air their ad. If their ad is compelling and their message hits home, their gamble will pay off by encouraging hundreds of thousands of visitors to their web site over the following 48 hours. Then, the essential key to the … [Read more...] about Sales Genie’s Super Bowl XLI Gamble
Archives for January 2007
You’re spending how much to run an ad during the Super Bowl?
In an article at CNN Money titled, "Are Super Bowl ads worth the money? With a 30-second spot said to cost as much as $2.6 million, some question the wisdom of advertising during the Super Bowl." Paul R. La Monica tackles the pros and cons of spending several million dollars (don't forget production costs for these ads) for a single airing of an ad. Anheuser-Busch, Pepsico, … [Read more...] about You’re spending how much to run an ad during the Super Bowl?
How important is a catchy jingle?
As you probably know, the Indianapolis Colts are Super Bowl bound. Well, if you're not a long suffering Colts fan, you probably aren't aware of how LONG a journey this has been for the team and their fans. In 2005, things were looking REALLY good for the Colts. They were undefeated and looked to be the team to beat and on the south side of Indianapolis, there was a 12 year … [Read more...] about How important is a catchy jingle?
Marketing Lessons from the Indianapolis Colts
It's taken me more than 24 hours to fully process the Colt's win over the Patriots on Sunday. I have to confess, I spent way too much time (and money) yesterday on ebay, searching for ways to display my Hoosier pride in the lawn of my south Florida home. Because, despite a marketing campaign launched several years ago by the Colts in their hometown of Indianapolis, where fans … [Read more...] about Marketing Lessons from the Indianapolis Colts
COLTS WIN!
This cake was offered for sale in Boston this morning, after the Colts beat the Patriots to earn a trip to South Florida and to the Super Bow XLI. Seems it was marked down 50% and had a hasty inscription added to the cake. Wish I could find a similar cake here in South Florida. I'll be it tastes even better than it looks, because after all, Victory is SWEET!!!! … [Read more...] about COLTS WIN!