The Accenture ads with Tiger Woods have Scot Herrick over at the Cube Rules blog thinking about his business. Scot writes: Here’s the [Accenture ad] I’m reading now: a full page ad in Business Week showing Tiger with a driver and Accenture putting a line across his body that shows … [Read more...] about Ads that make you think….
Archives for May 2007
Google Trends: What you need to know
Google has just announced it's latest tool Google Trends. With Google Trends you can see which keywords are heating up in the search category and begin to create content that your users want to see. Now, Google Trends is a powerful tool, but in the search for Niche Marketing Greatness, you have to do a bit of digging to see if these keywords will deliver the audience you … [Read more...] about Google Trends: What you need to know
Niche Marketing in action
Marketing Syndrome is also beating the drum of focusing upon a niche market to create success for your small business. It take more than going to a book store and flipping through some magazines looking for a nich. No truer words were ever written. Focusing upon a niche market because it's "profitable" is probably the WORST reason in the world to target an audience.  … [Read more...] about Niche Marketing in action
Career search sites discover the value of niche marketing
Bad News For Monster And CareerBuilder Is Good News For Niche Boards reports "Hiring managers are moving their attention and budgets out of Monster.com and CareerBuilder and on to niche sites." Seems when hiring managers post jobs to the big boards such as Monster and Career Builder, they get deluged with resumes and finding qualified candidates from the deluge is a lot like … [Read more...] about Career search sites discover the value of niche marketing
Direct Mail Mystery
The other day, I wrote about a direct mail piece I got from Gold's Gym. In the piece, Gold's Gym skipped the envelope and sent their direct mail piece in the form of an oversized post card. Instead of dominating the piece with an image of the ideal hardbody one might be seeking when one joined a gym, instead the dominant image was that of a cell phone. John Jantsch in his … [Read more...] about Direct Mail Mystery