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Beyond Niche Marketing

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Using niche marketing in real estate

June 22, 2007 by Kathryn Hendershot 1 Comment

Great post over at Canadian Real Estate Online about the power of carefully wording your ads to attract the RIGHT kind of clients.

In this case, the investor had a property near a university but didn’t want to attract university students as potential renters.  By carefully crafting their message, they were able to "weed out" students before they picked up the phone.  The end result:  the investor found EXACTLY the type of renter desired for the property.  The upscale professionals have been ideal renters for the past two years….making it a win win situation for everyone involved.

Small focused marketing steps can make all the difference in the world.

The same is true in other business ventures as well!

Carefully crafting your message to it appeals to the right audience is essential to creating marketing success.  This is an excellent illustration of how, by choosing carefully that the property manager was able to avoid attracting college students to a unit near a university is truly niche marketing in action!

Filed Under: Niche Marketing

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  1. property for sale says

    September 11, 2011 at 3:10 pm

    i found this blog very helpful, and i am going to add this is my favourite archive.

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Advertising Advertising 2.0 advertising and marketing for small business owners advertising and the web Advertising Effectiveness Affordable Small Business Marketing Strategies Beyond Marketing blog blogging and branding branding branding and entrepreneurs building trust business building business marketing strategies business owner creating a product for a niche audience customer's reasons for buying Customer Service free PR major sale marketing campaign marketing magic marketing messages marketing strategy niche market Niche Marketing niche marketing for small businesses niche marketing strategy niche marketing wisdom PR small business small business advertising small business advertising solution small business marketing small business marketing consultant Small Business Marketing Strategies Small Business Marketing Success Online social marketing target audience the long term value of a customer transparency viral marketing viral video word of mouth advertising word of mouth marketing

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