Many, many businesses start out trying to be everything to everyone. When asked who their target customer is, the reply is invariably: everyone! "But you don't understand! EVERYONE can benefit from my products and services!" Oh, I do understand. Over at the Women Owned Business blog, she (I assume it's a she.... the blog owner … [Read more...] about Finding your natural niche market
Archives for January 2008
Mausoleum web sites and “set it and forget it” marketing
How long has it been since you've reviewed your marketing materials? Has it been weeks... or months... or perhaps years? Small business web sites are notorious for acting more like mausoleums than powerful marketing tools. Indeed, most small business web sites are nothing more than elaborate tombs for marketing copy that was dead the day it was laid to rest, … [Read more...] about Mausoleum web sites and “set it and forget it” marketing
Target your Niche: Essential first step in creating a marketing strategy
The first step in creating a marketing strategy is to identify your niche or target market. This will provide the foundation you need to develop your marketing strategy. When you zero in on your target customer, you'll find it MUCH easier to create marketing messages that "connect" with your customers. Many businesses find identifying a niche market … [Read more...] about Target your Niche: Essential first step in creating a marketing strategy
Make like a marketing scout and be prepared….
Luck favors the prepared... a lesson I keep seeing illustrated over and over again. For example, I joined LinkedIn because I needed to contact a gentlemen who has done PR work for a client of mine. When I Googled the gentleman, his LinkedIn account was the only reference to him so I joined so I cound contact him. I was wanting to contact him because in my … [Read more...] about Make like a marketing scout and be prepared….
Following footsteps in the sand….
When we first moved to the east coast, merely walking on the beach was enough to keep everyone in my family entertained. Now, three years later.... a walk along the beach needs some "spicing" up to keep my teen aged children entertained and engaged. So, last Saturday when we went to the beach, my athletic son created a new "game" of follow the … [Read more...] about Following footsteps in the sand….