Amazon’s Blatant Disrespect of Their Best Customers

How do you show your appreciation for your best customers? If you’re book selling giant Amazon.com, you show your “love” by doing your best impression of the Godfather and apply pressure to your suppliers who are also your customers to use your services or suffer the consequences.

Angela Hoy decided to speak out about the bullying on Writer’s Weekly with the article Amazon.com Telling POD Publishers – Let BookSurge Print Your Books, or Else…

Here’s the situation in a nutshell.

POD stands for Print On Demand. Thanks to advanced in “technology” a publisher no longer has to print 5,000 copies of a book and then wait for those copies to be sold. Instead, the books can be produced as they are needed… thus the term, “Print on Demand”.

Many publishers offer POD services and Amazon has their own POD service called Book Surge. Amazon has decided to increase Book Surge’s market share and is putting pressure on POD publishers by issuing the ultimatum: Use our service or we’ll turn off the buy links on Amazon.

Web 2.0 means this story is multiplying like… well, like a virus. That’s why they call it “viral” marketing except in this case, it’s more like anti-marketing because instead of building new business, this story is going to hurt the retail giant. When Angela blew the whistle, she set forth a series of events in which Amazon loses all around.

  • Amazon loses customers… authors who are boycotting the retailer.
  • Amazon loses links… links to their site by authors whose books MAY be remove.
  • Amazon loses the relationship with thousands of authors… who are not only their customers, but also suppliers of product.

It’s obvious that the long term consequences of this action have yet to dawn on the executives at Amazon. Angela reports that Amazon is avoiding putting these “threats” in writing… but the lack of a paper trail won’t save them from their own actions.

I’d like to do my part by listing the 60+ references to this story. Feel free to grab the list below and add it to your own blog. If you want to add your post to the “cause”… the post a comment to this post. If you’ve got your own blog, copy this list and post it on your blog as well. The more links to these posts… the more “traction” this cause will get.

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