• Skip to main content
  • Skip to secondary menu
  • Skip to primary sidebar
  • Skip to footer
  • Marketing Tactics vs Strategy
  • How to Advertise Your Business
  • About Niche Marketing
  • Contact Me
Beyond Niche Marketing

Beyond Niche Marketing

Get more customers. Grow your business.

  • About the Author
    • About the Book
      • Beyond the Niche
  • About Niche Marketing
    • How to Identify Your Niche Market

They Call Her Princess Chunk

July 31, 2008 by Kathryn Hendershot Leave a Comment

fat cat
Princess Chunk is the “nickname” given to a 44 pound American Domestic Shorthair cat found wandering the streets of Voorhees, NJ. Considering that the average American domestic shorthair weighs in the neighborhood of 10-12 pounds, Princess chunk is in a weight class all her own. As a matter of fact, she’s just 2 pounds shy of the Guiness World Record. The category was discontinued in 2001 to avoid encouraging cat owners to over feed their cats in an attempt to “break” the world record.

According to the Thaindian News:

Deborah Wright of Sicklerville, New Jersey, which she picked up from the pound on Saturday said now the cat is on her way to celebrity status. Princess Chunk, a feline fatty is to travel to New York City today for appearances on two national TV shows “The Today Show” and “Live with Regis and Kelly.”

She also said that Princess Chunk is going to appear on “Good Morning America” on Friday, who is currently caring for the cat.

Shelter officials claimed that lots of phone call for inquiries from prospective adoptive families, perplexed veterinarians and national media interested in telling the obese kitty’s story this week.

So what does this have to do with marketing and advertising? Do you have to ask?

Princess Chunk is getting the kind of free PR most business owners are dying to achieve. In addition to traditional media outlets, Web 2.0 is buzzing with articles like “Is the Big Apple Big Enough for Princess Chunk?”

Remember the “new” magic marketing words you need to use to get attention? One of them was “fat” and Princess Chunk is one fat cat. It doesn’t hurt that she looks absolutely regal (what cat doesn’t) in her photo.

Fortunately, Princess Chunk’s predictably brief brush with fame will lead to increased awareness of the plight of animal rescue agencies whose facilities are overflowing with less obese cats and dogs who are in desperate need of a home. The Camden County Animal Shelter is asking for donations to offset the costs not only for caring for Princess Chunk but also the 300 other cats and dogs in the shelter.

In a nutshell, Princess Chunk is the extreme – and extreme stories have always grabbed our attention. However, I think it is important for small business owners to note that the story of Princess Chunk had a beginning. Someone contacted the press and packaged this story for the media. Someone contacted Good Morning America, Live with Regis and Kelly and the Today Show. If not for those contacts, Princess Chunk would be just another fat cat in a shelter in New Jersey. Now, she’s got a great shot at a permanent and caring home.

Filed Under: Beyond Marketing Tagged With: fat cat, free PR, free pr tips, marketing magic, PR, princess chunk

Reader Interactions

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Primary Sidebar

More to See

Newspaper Advertising

Newspaper Advertising Basics

July 26, 2022 By Kathy

3 Marketing Tips for Small Business

June 2, 2022 By Kathy

Tags

Advertising Advertising 2.0 advertising and marketing for small business owners advertising and the web Advertising Effectiveness Affordable Small Business Marketing Strategies Beyond Marketing blog blogging and branding branding branding and entrepreneurs building trust business building business marketing strategies business owner creating a product for a niche audience customer's reasons for buying Customer Service free PR major sale marketing campaign marketing magic marketing messages marketing plan niche market Niche Marketing niche marketing for small businesses niche marketing strategy niche marketing wisdom PR small business small business advertising small business advertising solution small business marketing small business marketing consultant Small Business Marketing Strategies Small Business Marketing Success Online social marketing Social Media Marketing target audience the long term value of a customer transparency viral marketing word of mouth advertising word of mouth marketing

Footer

Low Cost, High Yield Marketing

Beyond Niche Marketing is a guide to effectively marketing your small business without breaking the bank.

Pick up your digital copy of Beyond the Niche for only $9.99 by clicking the button below.

 

Recent

  • Local Advertising to Reach Your Niche Market
  • Newspaper Advertising Basics
  • 3 Marketing Tips for Small Business
  • Niche Market Products Can Grow Your Business
  • Niche Market Ideas and How to Find Them

Search

Tags

Advertising Advertising 2.0 advertising and marketing for small business owners advertising and the web Advertising Effectiveness Affordable Small Business Marketing Strategies Beyond Marketing blog blogging and branding branding branding and entrepreneurs building trust business building business marketing strategies business owner creating a product for a niche audience customer's reasons for buying Customer Service free PR major sale marketing campaign marketing magic marketing messages marketing plan niche market Niche Marketing niche marketing for small businesses niche marketing strategy niche marketing wisdom PR small business small business advertising small business advertising solution small business marketing small business marketing consultant Small Business Marketing Strategies Small Business Marketing Success Online social marketing Social Media Marketing target audience the long term value of a customer transparency viral marketing word of mouth advertising word of mouth marketing

Copyright © 2025 · Magazine Pro on Genesis Framework · WordPress · Log in