• Skip to main content
  • Skip to secondary menu
  • Skip to primary sidebar
  • Skip to footer
  • Marketing Tactics vs Strategy
  • How to Advertise Your Business
  • About Niche Marketing
  • Contact Me
Beyond Niche Marketing

Beyond Niche Marketing

Get more customers. Grow your business.

  • About the Author
    • About the Book
      • Beyond the Niche
  • About Niche Marketing
    • How to Identify Your Niche Market

Your Website Marketing Strategy

October 13, 2008 by Kathryn Hendershot 2 Comments

Planning your website marketing strategy is like mapping out a road trip. You identify in advance where you want to be so you can easily see which roads will take you to there.

Your marketing strategy is a road map.  You use it to get from where you are – to where you want to be.

Tactics are the actions that designed to achieve the goals you set in your marketing strategy.

The line between strategy and tactics can blur easily.

Niche marketing is a type of marketing strategy.  It means tightly targeting your message to a specific audience.

Creating blog posts is a marketing tactic.  When you write your blog posts, your marketing strategy determines what kind of posts you’ll create.

Nowhere is tightly targeting your niche market  more important than when you’re planning your website marketing strategy.

According to Smart Insights, business owners are under extreme pressure.  Few feel they have time to move beyond short term execution-mode.  Fewer than 2% of businesses have defined long term (more than three years) vision and strategic initiatives.  The majority set goals only for campaigns or quarters, not the long term.

This “run and gun” attitude can mean missing opportunities and adopting “spray and pray” tactics.

When you create a website marketing strategy, you set goals and measure performance.  If you haven’t set KPIs – how can you know what’s working?

 1. Creating your website marketing strategy begins with choosing your target audience.  

Who are these people?  What problems do they have?  What problems do you and your products solve?

2. Define your goals.

Do you want to drive more traffic to your site from search?  Do you want to increase sign ups for your email newsletter.  (You do have an email newsletter – right?) Your website marketing strategy is the place to write down these goals – and most importantly begin MEASURING the progress you’re making towards them.

3. Choose your tactics

Once you’ve defined your audience and your goals, now it’s time to choose your tactics.  The tactics you choose will depend upon the audience you’ve chosen and the goals you’ve set.

This is a horrifically simplified version of a marketing plan, but if you just take these three steps you’ll be making a huge leap from execution mode to strategic planning mode.

Filed Under: Niche Marketing Tagged With: business marketing strategy, marketing success, narrow audience, niche market, Niche Marketing, target audience, target market

Reader Interactions

Comments

  1. website marketing strategy says

    November 3, 2009 at 6:30 am

    Nice post for a newbie like me. I am just starting to promote my site and will try to join some affiliate marketing programs, hope this will work for me.

    Reply
  2. website marketing strategy says

    November 5, 2009 at 8:09 am

    I’m really interested on how you guys do this kind of stuff. I keep on searching on how to have a better website marketing strategy. This article gives an overview on how to do it.
    .-= website marketing strategy´s last blog ..“Want To Make Quick Affiliate Cash *Without* a Product or Website?” =-.

    Reply

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Primary Sidebar

More to See

3 Marketing Tips for Small Business

June 2, 2022 By Kathy

Niche Market Products Can Grow Your Business

May 5, 2022 By Kathy

Tags

Advertising Advertising 2.0 advertising and marketing for small business owners advertising and the web Advertising Effectiveness Affordable Small Business Marketing Strategies Beyond Marketing blog blogging and branding branding branding and entrepreneurs building trust business building business marketing strategies business owner creating a product for a niche audience customer's reasons for buying Customer Service free PR major sale marketing campaign marketing magic marketing messages marketing strategy niche market Niche Marketing niche marketing for small businesses niche marketing strategy niche marketing wisdom PR small business small business advertising small business advertising solution small business marketing small business marketing consultant Small Business Marketing Strategies Small Business Marketing Success Online social marketing target audience the long term value of a customer transparency viral marketing viral video word of mouth advertising word of mouth marketing

Footer

Low Cost, High Yield Marketing

Beyond Niche Marketing is a guide to effectively marketing your small business without breaking the bank.

Pick up your digital copy of Beyond the Niche for only $9.99 by clicking the button below.

 

Recent

  • Newspaper Advertising Basics
  • 3 Marketing Tips for Small Business
  • Niche Market Products Can Grow Your Business
  • Niche Market Ideas and How to Find Them
  • Social Media Marketing for Small Businesses

Search

Tags

Advertising Advertising 2.0 advertising and marketing for small business owners advertising and the web Advertising Effectiveness Affordable Small Business Marketing Strategies Beyond Marketing blog blogging and branding branding branding and entrepreneurs building trust business building business marketing strategies business owner creating a product for a niche audience customer's reasons for buying Customer Service free PR major sale marketing campaign marketing magic marketing messages marketing strategy niche market Niche Marketing niche marketing for small businesses niche marketing strategy niche marketing wisdom PR small business small business advertising small business advertising solution small business marketing small business marketing consultant Small Business Marketing Strategies Small Business Marketing Success Online social marketing target audience the long term value of a customer transparency viral marketing viral video word of mouth advertising word of mouth marketing

Copyright © 2023 · Magazine Pro on Genesis Framework · WordPress · Log in