Looking for marketing tips for small business? You're in the right place. Let's start with the basics. Marketing is a broad term that covers everything from pricing to promotion. When many small business owners say they need help with marketing, they're looking for help with promotion. Most small businesses struggle with three constraints on their promotional … [Read more...] about 3 Marketing Tips for Small Business
Small Business Marketing Strategies
Social Media Marketing for Small Businesses
Social media marketing for small businesses can be a cost effective marketing channel or a waste of time and money. Proper preparation and execution can mean the difference between winning and losing at social media marketing for small businesses. What is social media marketing? Social media marketing is quite simply using social media to create awareness for your business. … [Read more...] about Social Media Marketing for Small Businesses
Why you need a niche marketing strategy for your business
Niche marketing strategy means defining a target audience for your marketing message. Quite simply, a niche marketing strategy is choosing the target audience for your marketing materials. Using a niche marketing strategy allows you to save money on advertising while increasing your marketing ROI. Did you know that every social media marketing campaign BEGINS by developing … [Read more...] about Why you need a niche marketing strategy for your business
Testing your marketing message
The key to small business marketing success is testing your message. If you're not doing it, then how can you know if your efforts are working? Small Business Advertising Success Secret: TEST - TEST - TEST! Testing your marketing message is critically important for small business marketing success. If you're not testing your marketing message, you can't make it better. If … [Read more...] about Testing your marketing message
Advertising builds trust
I've seen first hand how advertising builds trust. This is especially true for local businesses who advertise in local media. Small Business Advertising Success Secret: Be Trustworthy Advertising in local media helps to build trust in the eyes of consumers.. I'm not sure why this is. Maybe it's issue of trust being transferred from the local media to the local business. … [Read more...] about Advertising builds trust