The other day, I was over at the ARS Technica blog - reading about the latest iPhone news when a banner ad in the blog's header caught my attention. So much for "banner ad blindness" or the old "online banner ads don't work" because this one did. The banner ad that caught my eye and earned my click was for the new Schlage Link products - lock products for your home which you … [Read more...] about Great Moments in Niche Marketing
niche marketing strategy
Niche Marketing Strategy for Small Business Owners
Creating a niche marketing strategy is AMAZINGLY simple - in theory. To create a niche marketing strategy you simply decide what "niche" or segment of the market you want to target with your marketing message. In other words, instead of targeting EVERYONE with your marketing message - you create marketing messages which speak to SOMEONE in particular. I find this marketing … [Read more...] about Niche Marketing Strategy for Small Business Owners
Familiarity Breeds Business not Contempt
It’s a commonly accepted maxim in marketing that potential customers must be exposed to your message at least eight times before they will act. In other words, people need to become “familiar” with your business before they begin doing business with you. One of the reasons why it's so important to adopt a niche marketing strategy is that all of us are bombarded by thousands of … [Read more...] about Familiarity Breeds Business not Contempt
Your B2B Niche Marketing Strategy
Niche marketing is not just for B2C websites but also apply to B2B websites as well. Creating an effective B2B Niche Marketing Strategy is essential to business to business marketing success. Of of my recently discovered but quickly becoming favorite blogs is the one maintained by Joost de Valk. In a guest post B2B SEO: Marketing strategy for specific niches by his … [Read more...] about Your B2B Niche Marketing Strategy
Segmentation and Target Market Plan
Niche Marketing involves breaking down a market into segments (segmentation) and then creating a target market plan. Market segmentation is simply the process of narrowing down who you want to target with your marketing message. Market segmentation and then creating a target market plan is essential to marketing success both off line and online. The beauty of market … [Read more...] about Segmentation and Target Market Plan