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Beyond Niche Marketing

Beyond Niche Marketing

Get more customers. Grow your business.

  • About the Author
    • About the Book
      • Beyond the Niche
  • About Niche Marketing
    • How to Identify Your Niche Market

niche marketing strategy

Great Moments in Niche Marketing

June 12, 2009 by Kathryn Hendershot 1 Comment

The other day, I was over at the ARS Technica blog - reading about the latest iPhone news when a banner ad in the blog's header caught my attention. So much for "banner ad blindness" or the old "online banner ads don't work" because this one did. The banner ad that caught my eye and earned my click was for the new Schlage Link products - lock products for your home which you … [Read more...] about Great Moments in Niche Marketing

Niche Marketing Strategy for Small Business Owners

June 5, 2009 by Kathryn Hendershot 5 Comments

Creating a niche marketing strategy is AMAZINGLY simple -  in theory. To create a niche marketing strategy you simply decide what "niche" or segment of the market you want to target with your marketing message. In other words, instead of targeting EVERYONE with your marketing message - you create marketing messages which speak to SOMEONE in particular. I find this marketing … [Read more...] about Niche Marketing Strategy for Small Business Owners

Familiarity Breeds Business not Contempt

September 8, 2008 by Kathryn Hendershot 3 Comments

It’s a commonly accepted maxim in marketing that potential customers must be exposed to your message at least eight times before they will act. In other words, people need to become “familiar” with your business before they begin doing business with you. One of the reasons why it's so important to adopt a niche marketing strategy is that all of us are bombarded by thousands of … [Read more...] about Familiarity Breeds Business not Contempt

Your B2B Niche Marketing Strategy

June 23, 2008 by Kathryn Hendershot 2 Comments

Niche marketing is not just for B2C websites but also apply to B2B websites as well. Creating an effective B2B Niche Marketing Strategy is essential to business to business marketing success. Of of my recently discovered but quickly becoming favorite blogs is the one maintained by Joost de Valk. In a guest post B2B SEO: Marketing strategy for specific niches by his … [Read more...] about Your B2B Niche Marketing Strategy

Segmentation and Target Market Plan

June 3, 2008 by Kathryn Hendershot Leave a Comment

Niche Marketing involves breaking down a market into segments (segmentation) and then creating a target market plan. Market segmentation is simply the process of narrowing down who you want to target with your marketing message. Market segmentation and then creating a target market plan is essential to marketing success both off line and online. The beauty of market … [Read more...] about Segmentation and Target Market Plan

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Advertising Advertising 2.0 advertising and marketing for small business owners advertising and the web Advertising Effectiveness Affordable Small Business Marketing Strategies Beyond Marketing blog blogging and branding branding branding and entrepreneurs building trust business building business marketing strategies business owner creating a product for a niche audience customer's reasons for buying Customer Service free PR major sale marketing campaign marketing magic marketing messages marketing plan niche market Niche Marketing niche marketing for small businesses niche marketing strategy niche marketing wisdom PR small business small business advertising small business advertising solution small business marketing small business marketing consultant Small Business Marketing Strategies Small Business Marketing Success Online social marketing Social Media Marketing target audience the long term value of a customer transparency viral marketing word of mouth advertising word of mouth marketing

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