The New Face of “Advertising”

March 28, 2008

Twenty five years ago, advertising meant newspaper, radio, television, direct mail and possibly billboards. Occasionally there would be a need for a magazine buy… but as an agency, our options were “limited”.

Today, your advertising options have multiplied exponentially. However, while the methods of delivery may have expanded, the basics remain the same. Creating a viral video is great “bait” to attract traffic to your web site just as a great television ad can also drive traffic to your web site or blog.

Many small business owners spend a lot of energy in the Quest for the Perfect Ad . Whether it’s crafting the perfect ad copy or creating the perfect logo, the pursuit of perfection in advertising is an exercise in frustration. In the end… the perfect ad isn’t one that wins awards… it’s one that creates new customers or clients for your business. The way to create ads that speak to those new clients/customers is to first identify who those people are and then creating messages targeted specifically to them… a process known as “Niche Marketing“.

In other words… there is nothing “new” under the sun.  There may be new ways to interact with your potential customers… new delivery vehicles for your message… but in the end…  solving the problems of those customers is the foundation of any advertising campaign.

Posted by Kathy | Filed Under Affordable Small Business Marketing Strategies 

Comments

2 Responses to “The New Face of “Advertising””

  1. David Airey on March 28th, 2008 8:24 am

    Thanks very much for mentioning my logo design website.

    I hope all’s well with you, Kathy.

    David Airey’s last blog post..Personal blog logo designs

  2. Josh Darville on March 28th, 2008 1:54 pm

    The new face of advertizing is the internet. Everyone is on, and your website is now the front of your store.

    http://www.TheMediaZoo.com will make your online store front the most effective it can be by using professional video, unlike anything most of your clients has ever seen.

    check it out, cutting edge. http://www.TheMediaZoo.com

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